Part II Reading Comprehension (Skimming and Scanning)

1. B) it has large audiences

2. A) the number of TV ads people can see has increased

3. C) convey more detailed messages

4. D) it provides easy access to consumers

5. A) reach target audiences

6. C) consumers travel more now than ever before

7. B) easy to remember

8. quite homogeneous, but small.

9. relationships with consumers

10. the proper media

Part III Listening Comprehension

短对话

11. C) Give his ankle a good rest.

12. A) In a theater.

13. B) A tragic accident.

14. D) Focus on the main points of her lectures.

15. B) The woman split coffee on the man’s skirt.

16. C) Hard to understand.

17. B) Attending every lecture.

18. D) The new TV program may not provide anything better.

长对话1

19. D) The description of a thief in disguise.

20. A) Showing them his ID.

21. B) Not to let anyone in without an appointment.

22. D) The pension she had just drawn was stolen.

长对话2

23. C) Marketing consultancy.

24. A) Being able to speak Japanese.

25. C) It will bring her potential into full play.

短文1

26. B) The lack of time.

27. D) They were just as busy as people of today.

28. C) To find effective ways to give employees flexibility.

短文2

29. A) The Great Depression.

30. D) His second wife’s positive influence.

31. A) Love breeds love.

短文3

32. C) Its owner died of a heart stroke.

33. B) Putting up a Going Out of Business sing.

34. D) Developing fresh business opportunities.

35. C) Owning the greenhouse one day.

复合式听写

36) labor

37) ingredients

38) vital

39) individuals

40) engage

41) figures

42) generating

43) Currently

44) will be making decisions in such areas as product development, quality control, and customer satisfaction.

45) to acquire new skills that will help you keep up with improved technologies and procedures

46) Don't expect the companies to provide you with a clearly-defined career path.

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